Innovative Analysis of Package designs has been published

The internationally innovative IPAM study analyzing the ability of different OTC package designst to transport essential drug-based information to patients has been published in “Pharmaceutical Medicine”. The study was financed by G.I.B., a German-based OTC brand. Detailed information about the publication is available under:

http://adisonline.com/pharmaceuticalmedicine/Abstract/2011/25050/Does_Package_Design_Matter_for_Patients___The.3.aspx